destinasea

Jakarta, 15 September 2022 - Today, Samsonite, the world's largest and well-known brand of luggage, equipment and travel accessories, officially announced the presence of the iconic Luggage Trade-in program which has been running since 7 September and will continue until 9 October 2022. Consumers and customers can exchange their old suitcases under any conditions to enjoy a 40% discount for purchasing Samsonite suitcases specifically for the NIAR, ENWRAP and VOLANT series at Samsonite outlets throughout Indonesia as well as at Samsonite official stores in various new e-commerce course starts on September 12 and is valid until October 7, 2022.

This year, Samsonite is working again with the WWF Indonesia Foundation, as well as partnering with two local environmental organizations, PlusTik and Robries, to provide a more integrated and optimal impact. The Luggage Trade-in program is part of Samsonite's global strategy for sustainability spanning the full product cycle.

Officially opening this event, Nadya Pertiwi, Country Head, PT Samsonite Indonesia, said, “After more than two years of experiencing activity restrictions in various regions, Samsonite is now welcoming the rise and recovery of the world tourism industry, and embracing all the opportunities that arise along with the recovery. This. Not only is environmental sustainability built into our culture, but Samsonite is also committed to continuing to prioritize innovation. Along with the development of the Samsonite brand, we continue to innovate in presenting travel solutions and programs that are made with consumers and the environment in mind. The return of the Luggage Trade-in program is clear evidence of Samsonite's commitment to playing a role in environmental sustainability.”

Satish Peerubandi, Vice President, Samsonite Southeast Asia, said, “We recognize the importance of acting with environmental sustainability in mind. Today, we see that the responsibility for sustainability commitments has shifted to the shoulders of organizations or companies. Therefore, Samsonite's task is not only to utilize innovation to produce the best products, but also to use innovation - a mindset - to contribute to sustainability, so that this generation can inherit a better world for future generations. We are excited to once again present the Luggage Trade-in program. We are also confident of the successful partnership with the WWF Indonesia Foundation and PlusTik which will be able to bridge our sustainability goals with their sustainability leadership."

The Luggage Trade-in program also strengthens Samsonite's strategy in implementing ESG (Environmental, Social, Governance) principles which cover the entire product development journey that contributes to reducing environmental impact, to lead the industry in terms of environmental attribution.

Hazlina Dayangku, Head of Marketing & Brand Strategy, Samsonite Southeast Asia, explained, “The Luggage Trade-in Program is part of Samsonite's long-term global strategy that focuses on the product life cycle - from the design and production of durable and durable products, the company's role in reduce the impact on the planet, and ensure the involvement of people, partners and all stakeholders, so as to benefit from this integrated and continuous progress. Through the Luggage Trade-in program, we want to be a counterweight to the throwaway culture, by using key innovations to find ways to combine responsibly and sustainably sourced materials, and help reduce the burden on landfills.”

Under this program, Samsonite will donate IDR 100,000 from each transaction resulting from the trade-in program to the WWF Indonesia Foundation through the Signing Blue program which focuses on protecting natural resources and encouraging the development of a responsible marine tourism system in Indonesia.

Imam Musthofa, Head of Marine & Fisheries Program, Yayasan WWF Indonesia also said, “We are pleased to be collaborating with one of the biggest brands in the travel industry as part of our commitment to protecting the environment. This collaboration is a great opportunity to raise awareness of environmental impact and how we can engage more people to make smart and sustainable choices in their everyday lives. Hopefully this program can bring positive changes to create a more sustainable world for future generations.”

Samsonite has gone through a long journey with full responsibility, however, in order to promote long-term sustainability, it certainly requires the active participation of all parties, including business people and the community. Therefore, Samsonite is also working with local environmental organizations, PlusTik and Robries, to increase awareness of environmental issues and encourage more people who will make a positive contribution to sustainability.

When asked about the continuation of all the old luggage that has been collected from this program, Reza Hasfinanda, Founder of PlusTik explained, "At PlusTik, we believe that every small step taken to reduce the amount of plastic waste is very meaningful. Through the Luggage Trade-in program, we will ensure that your old suitcase will not end up abandoned in a landfill, but instead be processed by recycling the plastic material into a non-single use product, namely paving blocks which are planned to be installed to protect mangroves in tourist parks. PIK mangroves. PlusTik and Samsonite share the same passion for sustainability, and we believe that together we can achieve a bigger goal to protect and preserve the environment."

Now, the world is opening again with a new enthusiasm that makes people care more about what the world of tourism has to offer, such as a wider perspective, tolerance, and appreciation for the beauty of nature and the environment. Samsonite will continue to inspire travelers with innovation, premium quality products, iconic designs, while continuing to actively promote responsible practices for a sustainable future.