Blue Voices

Traveloka is again holding the Traveloka Market Update event related to the development of the Traveloka accommodation business and the digital ecosystem in the hospitality business. On the same occasion, Traveloka together with WWF-Indonesia introduced the Signing Blue Program to hotel partners and encouraged partners to implement business practices that support responsible and sustainable tourism.

John Safenson, Vice President of Market Management – Accommodation, Traveloka, said, “We hope that the Traveloka Market Update event can provide hotel partners with a comprehensive perspective on our business development and the current situation in the business industry, so that partners can determine business strategies in a timely manner. better in the future."

Traveloka Market Update this time is being held in Bali which is one of the tourist cities with the highest number of foreign tourists. The Central Statistics Agency (BPS) for the Province of Bali noted that the number of foreign tourists in Bali in 2019 as of October reached 5,240,297 visitors, which makes Bali one of the vital areas for Traveloka's business development. Seeing this phenomenon, Traveloka sees the importance of encouraging hotel partners in Bali to utilize digital technology in developing tourism in Bali, especially for the accommodation business.

After officially announcing a strategic partnership with WWF-Indonesia at the end of last November, Traveloka is now strengthening its commitment by inviting WWF-Indonesia as a resource person to provide education regarding best practices to support environmental conservation, marine biodiversity, and empower local communities that can be carried out by hotel managers. in Bali.

Taking shelter in the Signing Blue Program, Traveloka and WWF-Indonesia encourage partners to enroll in this program to obtain comprehensive information and outreach from WWF-Indonesia in efforts to preserve tourism. Through the Signing Blue Program, partners will be provided with education that can be applied to improve their business practices in several aspects covering the environment, socio-economic and culture, as well as management effectiveness.

Regarding Traveloka's collaboration with WWF-Indonesia, John added, his party has seen that many hotel partners have started implementing sustainable business practices, for example by inviting consumers to pay more attention to the use of plastic, water use, minimizing the use of electrical energy and others.

"This is what underlies us in considering that the Signing Blue Program can be a place for partners to get full support in implementing responsible and sustainable business practices, which of course will provide added value to hotels. We are optimistic that collaboration from various parties in this simple movement will have a big impact on the progress of Indonesian tourism," he explained.

Dr. Imam Musthofa Zainuddin, Marine & Fisheries Director, WWF-Indonesia, explained that this program supports and encourages hotel partners in implementing responsible governance and business practices.

Signing Blue is a program initiated by WWF-Indonesia to realize responsible tourism, including marine tourism. As the first step of a strategic partnership with WWF-Indonesia, Traveloka has embedded the Signing Blue Program education with the aim of aligning and increasing the performance of Travelola hotel partners in the Bali area with environmental and natural sustainability. It is believed that natural preservation and a well-maintained environment will support the performance of the hotel business to continue to increase.

*See original article https://swa.co.id/swa/trends/wwf-dan-traveloka-dorong-mitra-gencarkan-pariwisata-berkeuntungan