Blue Voices

The MoU with the tagline "Initiative for environmental improvement and providing scholarships for the sons and daughters of employees and drivers" between Bluer Bird and an international non-governmental organization that deals with issues concerning conservation, research and environmental restoration was carried out at the Blue Bird Jimbaran Office, Badung, Bali .

WWF Indonesia Conservation Director Lukas Adhyakso explained that Blue Bird as a large company has a very big role in influencing people's behavior. Blue Bird Bali is a pilot program for waste management, especially plastic waste, he hopes that in the future Blue Bird will also develop the same initiative nationally. "With Blue Bird's commitment, it will be very easy for loyal customers to change their behavior to care about plastic waste. We also hope that other companies can do the same and imitate Blue Bird Bali in caring for the environment," hoped Lukas Adhyakso after signing the MoU. .

Director of Blue Bird Jakarta, Noni Purnomo who was accompanied by the General Manager of the Blue Bird Group Bali-Lombok Area, dr. I Putu Gede Panca Wiadnyana acknowledged that Blue Bird Bali is a pilot program for waste management, especially in terms of plastic waste. "Bluebird Bali has been the most creative with new ideas and new programs to be piloted at other Blue Birds in Indonesia," said Noni while appreciating Panca's leadership in leading Blue Bird Bali.

Noni revealed that in one year at Blue Bird itself there are 1.6 million trash or plastic bottles. "The impact is very large, awareness arises. This awareness must come from the heart and one's own will. Now we are also working with waste banks to collect and accommodate plastic waste," said Noni.

On the same occasion, Panca added that the awareness of caring for plastic waste from 1,600 drivers would infect their homes, families and their environment. Panca admits that raising awareness and concern for the environment, especially plastic waste, for thousands of drivers and employees is not like 'bim salabim' magic which is so easy and short. "Raising awareness and concern at Blue Bird Bali is a long process, in fact we have been doing this education for drivers and employees for almost 4 years. The program will not work if the driver's mindset has not been fixed first. We start with the humans, because that is the key. The weight is not now but in the past and in the future," said Panca ending.

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